{"id":2435,"date":"2014-07-04T06:10:01","date_gmt":"2014-07-04T10:10:01","guid":{"rendered":"https:\/\/www.myparkingpermit.com\/blog\/?p=2435"},"modified":"2025-03-10T08:14:17","modified_gmt":"2025-03-10T12:14:17","slug":"parking-apps-catch-governments-eye","status":"publish","type":"post","link":"https:\/\/www.myparkingpermit.com/blog\/parking-apps-catch-governments-eye\/","title":{"rendered":"Parking apps with an urban impact catch governments\u2019 eyes"},"content":{"rendered":"

Building an app might be easy. Getting people to use it could be tougher. But you know you\u2019ve got something big if you\u2019ve got the government\u2019s attention. TicketZen<\/a> is one such app that caught the government\u2019s eye when it promised to remind users of parking tickets and in the process \u201cimprove time to collection and collection rates for cities.\u201d<\/p>\n

If you tend to forget to pay your parking ticket fine, Ticket Zen will make it easier for you to remember. Users can scan the barcode of the ticket with the Ticket Zen app on their smartphones. Then after entering their card information, they can pay the fine.<\/p>\n

\u201cWhen citizens start to ask for your product \u2013 to their government \u2013 it adds instant credibility,\u201d says<\/a> Ticket Zen co-founder Cort Johnson. The strategy seems to have paid off.<\/p>\n

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Paying a parking ticket becomes easier with TicketZen. Image by Alice Keeler<\/a><\/p><\/div>\n

Ticket Zen is now supported by six city governments, including Boston, San Francisco, and New York. Popularizing their service among citizens before roping the government in was easy for Ticket Zen, because it didn\u2019t need the city to run the app.<\/p>\n

Targeting businesses like private garages<\/h2>\n

SpotHero is an app that chose to gain the confidence of private vendors before focusing on citizens. It connects citizens to garages with available parking spaces. This reduces wait time of its users and their chances of getting a ticket due to overstaying at a spot . Users can park at a more affordable rate too.<\/p>\n

Little touches help SpotHero stand out. \u201cLoved having the directions to entry of a lot that otherwise would have been a bit hard to find, and the picture of what it looked like as well,\u201d says<\/a> Brian, a Chicago SpotHero user.<\/p>\n

Auctioning public parking spaces<\/h2>\n

MonkeyParking<\/a> lets people leaving a parking spot, auction it off to others nearby who are looking for a place to park. Prices begin at $5<\/a> and there are default options going up to $20.<\/p>\n

However, MonkeyParking seems to have stepped on the toes of the San Francisco government, which recently sent it a notice asking it to stop operations. Buying and selling public parking spots is illegal, says City Attorney Dennis Herrera.<\/p>\n

\u201cWe\u2019re just providing information when someone is leaving,\u201d says<\/a> Monkey Parking CEO Paulo Dobrowlny. When asked whether the app favors the rich, he disagreed. \u201cIf you think you can get that money back when you leave that parking spot, you can earn back the money when you leave the spot.\u201d<\/p>\n

Governments and app developers have different priorities<\/h2>\n

Startups can avoid miscommunication with city governments by understanding that government goals prioritize doing good over profit. “Don\u2019t do something because you can, do something because it will make peoples\u2019 lives better,”\u00a0says<\/a> Nigel Jacob, co-founder of the Boston Mayor\u2019s Office of New Urban Mechanics (BONUM). The organization works with start ups and government bodies to generate solutions to civic challenges.<\/p>\n

Also, “be prepared to deal with multiple departments within the government, even if you think your company\/product\/service is only relevant for one department.\u00a0For example, TicketZen has had to work with the Department of Transportation, Finance, Legal, and the Mayor\u2019s Office,” says Jacob.<\/p>\n

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