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 “Parking Permits Put You in Control” |
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Dear Parking Security Manager, Until 9/11, safety and security were sleepy areas of corporate concern. Now, organizations are desperately casting about for more and more effective means to secure and protect their facilities, their staffs and their transient visitors.The term we use, 'Security As The New Safety' starts with the traditional definition of Security: "protecting what's in from what's out". New Safety's security is more complex. Not just ins and outs, but who, when, where, how to get in and get out. Security is not just entrée, it's also safe and sure egress. In today's New Security view, your facility can not simply BE safe, it must APPEAR to be safe. The perception of New Security counts for as much as its reality. Fearful users are ineffective users and ineffectiveness is very, very costly to business. A security program starts with your parking permit. Your parking permits must be durable, conspicuous and informative. The parking permit, after all, is the tangible evidence of an effective program. Frankly, parking permits are our passion. When others look at cars in a lot, we are the kinds of people that look at permits. How are they designed? What materials are being used? Is the permit out-of-date? And, who made it? Increasingly, we are spotting our own permits. This is very satisfying, but we need to stay ahead of the pack. It is not just competitive pricing that makes a difference, but features like easy upload of your own designs, fast reorders, one-of-kind permits with each user's name and employee number ... these are the kinds of features that make us the leader. But, security is changing quickly. I encourage you to call me with your latest ideas and concerns. Together, we can make your facility safer and more secure. |
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| — Blair Brewster |
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